La Perla's Julia Haart Dazzles With Her SS17 Ready To Wear Collection
This past Friday, September 23rd, our favorite luxury lingerie brand launched its Ready To Wear Collection developed through a unique knowledge of the female body. In true Italian style, the elegant event took place in the infamous Palazzo Clerici in Milano.
Debuting her first season with the brand, Julia Haart, La Perla's new creative director, interpreted the concept of liberation in every aspect of her gorgeous pieces. The designer approached the collections with a deep connection to the brand's founder, Ada Masotti, an iconic corsetière who opened her own lingerie laboratory in Bologna in 1954. Masotti designed lingerie that made women feel the way they themselves wanted to feel: sensual, beautiful, and above all, comfortable in their own skin.
Being the businesswoman that she is, Julia shares and cherishes these values. Among her many admirable principles is the desire to liberate women from sacrificing for beauty, as curves are intrinsic to feminine identity, and clothes must therefore be designed with a full understanding of women's bodies above anything else. In the women's ready-to-wear collection, the designer created clothes with lingerie-expertise inspired by the brand's close-cut know how. Made in soft, feminine fabrics, each piece embraces the body like perfectly fitted lingerie but with the fluidity to be worn anywhere, by anyone at any time.
Julia’s inspiration for her ready-to-wear collection came not only from the natural beauty of the female form, but also from spring’s flowering blossoms, geographic maps and colorful, shimmering silk shapes. Each gorgeous design is rendered in soft bi-stretch fabric that dances to the rhythm of the wearer as she walks, revealing an expert understanding of the female form, the true DNA code of La Perla.
In the collection we see fascinating prints, geometric motifs, floral patterns and abstract forms. The colors are vibrant yet refined and the silhouettes are sensual yet determined, like the women wearing them. While the swimwear was certainly exciting with a flair of Italian-chic, the bistretch, cool wool Corset Jacket was undeniably the star of the collection. Though the luxurious highwaisted tailored shorts, lacy bralettes, fitted vests and showstopping long dresses surely had an enviable red carpet appeal.
All in all, we could not have hoped for a more empowering, sexy and elegant collection from La Perla’s newest creative director, and we cannot wait to see what her talented mind thinks up next.