Neiman Marcus & Alice + Olivia By Stacey Bendet Host The First Ever On a See-Now-Buy-Now Runway Show in LA
It happened! The show we had all been waiting for finally occurred this April 13th and it was fabulous. Forgive the late announcement but we've been far too busy day dreaming about Alice + Olivia's chic new designs. The haute yet ultra modern collection designed by Stacey Bendet was showcased in the first ever See-Now-Buy-Now runway show, in partnership with Neiman Marcus. The fab VIP event took place at NeueHouse Hollywood in Los Angeles, California, just one week before the all-too-talked-about Coachella. The stars of the show were of course pieces from the Alice + Olivia x Grateful Dead capsule collection, yet we absolutely loved the few limited edition Spring 2016 items that made an appearance. Only twelve of these exclusive items will be available to shop for at www.aliceandolivia.com and www.neimanmarcus.com. Shopping spree here we come!
Ken Downing, the one and only Senior VP and Fashion Director of Neiman Marcus, helped co-style the runway show along with our fave: Stacey Bendet, CEO and Creative Director of alice + olivia. The show was streamed live from Los Angeles on both alice + olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live – you know, for the tech savvy fashion forward style-lovers across the globe who didn’t want to miss it! Videos are still available so definitely check them out if you haven't already!
In case you were wondering what brought about this sudden change of pace in runway fashion, well, let us tell you. Recently, the CFDA council members reached a consensus on “the need for change” in the iconic Fashion Week and the urgent call for designers to deliver collections to consumers with emphasis on the present season and the concept of now. In their own words, “deliveries must better match the actual, physical season and our consumers’ behaviors and needs.” I mean... we agree. Due to this – not surprisingly – Bendet jumped to her feet and put on this incredible show. Thanks to Stacey, our favorite flirty girl brand has now shown the world what it's capable of. The revolutionary See-Now-Buy-Now runway collection was surely a fresh and modern breeze in terms of fashion, and a perfect start to an era of runway fashion that is less traditional and more in tune with today’s fast-paced society.
“It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey. She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs!” – Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus.
One of the New York’s most coveted modern labels, and only fourteen years young, alice + olivia amazed us more than ever with its newest venture. Trendier and chicer than we've ever seen it, this youthful brand is certainly crossing the boundaries of classic fashion and creating a universe of style made specifically for the needs and behaviors of the modern-day consumer. Fans of the brand include Beyoncé, Gwyneth Paltrow, Katy Perry, Sarah Jessica Parker, Michelle Obama and Taylor Swift... oh and us.
“I hope to inspire consumers worldwide to kick off their festival season with alice + olivia. A See- Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right…I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.” – Stacey Bendet, designer and CEO of alice + olivia
In an attempt to create the perfect pair of pants, Stacey Bendet has created a fashion revolution that every avant-garde fashion gal wants to be a part of. Bravo Stacey!
Be sure to follow alice + olivia on social media and shop their hot new pieces.