New Hotspot Alert: Squares Nightclub Opens in NoMad
Last night, September 22nd, on the first thirsty Thursday of Fall, Quality Branded officially opened Squares. This chic NoMad hotspot located on E. 26th Street is a modern take on the the classic New York society club and adds an edgy spin to the district’s vibrant up-and-coming nightlife.
Thought up by restaurant guru Michael Stillman, President & Founder of Quality Branded, the haute club was designed – by Reunion Goods & Services – in a refined combination of antique wood, stitched leather and smoky mirrored panels, along with a fireplace-turned-DJ booth which gives this luxury spot a young edgy vibe. The walls are decorated in diverting yet luxurious mosaic-inspired designs in warm monochromes, created with over 25,000 Japanese glazed tiles. Exclusivity and elegant edge is the mood in this inspired space.
“In the last few years we have watched the Nomad neighborhood come alive, and grow up a bit along the way,” said Stillman. “With all the dynamic restaurants and bars in the neighborhood, this high-design space will be the perfect after party for revelers.”
Hari Kalyan, Operating Partner, has curated the entertainment programming featuring notable acts such as Bob Moses, Escort, The London Souls and Cole Ramstad and DJs like Mike Nouveau, Kieren Taylor, and Nick Cohen. Bold uniforms, created by renowned Pakistani designer Ammar Belal, will feature modern cubic cutouts inspired by the nightclub’s gold and black double square logo. Squares will also outfit guests each night in various accessories to bring the interactive theme to life.
"We immersed ourselves in all the old club clichés as we designed Squares,” said Eric Adolfsen, Reunion Goods & Services Art Director. “We looked to the great private clubs of London and New York, even conducting a little field research at the stodgiest clubs we could gain access to! The reimagining of these interior traditions, by rendering them in pixelated mosaics, amused us in the way it riffs on nostalgia for classic architecture and at the same time, nostalgia for classic game arcades: a contemporary wink at a classic New York trope.”
The stylish and experimental menu inspired by classic members club cocktails, with references to the London society scene of the 1980s has been reimagined – by Bryan Schneider, Squares’ head barman – to fit the hip nightclub setting. A few tasty bites include Deviled Eggs, Caviar & Salmon Checkers, and Toasted Ravioli & Summer Truffles, will all feature varying cube-like presentations. When it comes to crafts cocktails, some of our top picks include the Lego Club Mule (vodka, cucumber, lime, chili, house ginger beer) and the French 750, made with gin, lemon and champagne. Squares also prides itself on its delicious house made energy drink (custom blend of herbs and spices) which is served on tap with any spirit of choice. Reinventing classic champagne bottle service, Squares will also offer Veuve on Veuve: chilled bottles of Veuve Clicquot accompanied with Veuve Clicquot ice cubes, a choice of bitters and long peels of fresh citrus.
“Each of the cocktails is easy and accessible, but made with the highest quality ingredients,” said Schneider. “A memorable night out starts with just one great drink.”