Behind The Lens With Videographer Rodrigo Tasca
From São Paulo to Pompano Beach, Florida to Peru to Brooklyn to back at it and traveling the world, Rodrigo Tasca is the epitome of perseverance if we've ever seen it. Like many of the greats, he started his early working years in hospitality, catering events, cooking at and helping run his family restaurant, modeling – mhm – and later helping out in photoshoots and doing the occasional promo video. It started off as a hobby, one that he soon realized he was skilled at and could potentially build a career out of. In the arts, it’s never easy. It’s not easy to decide to become an artist, it’s not easy to have the patience, skills and will to become great it, and it’s not easy to make a living off of doing just that. Every artist knows that coming in, but to Rodrigo that never mattered, he loves the race, he thrives on the hustle, and succeeding in his career has been his main and only priority ever since the day he realize this was his calling.
Now thirty and in the prime of his life and career, Tasca has gone on to showcase his work on a variety of top-tier publications, popular websites, online educational platforms and brand marketing campaigns. He does it all, he does it well and he does it willingly, which is why he was able to make it in the Big Apple and why we are certain that he can now make it anywhere.
Check out our one-on-one with the Tasca Studios founder, watch his videos, learn to love him like we do, and book him, duh!
Tell us about how you started your career and when you knew this was the path for you.
I started doing video about 4 years ago when I won a GoPro at work. I started by doing small surf and skate video of my friends. It wasn't until 2 years later when I moved to Brooklyn that I realized I could make a living doing something I loved.
As a freelancer, how do you keep yourself motivated and continually productive?
I'm always learning something new and continually step out onto the field and practice. There is always something happening in the video world so I spend a lot of time staying up to date. On late nights you can find me tuning into one of Gary Vee vlogs on Youtube for some motivation.
How do you deal with the stress of never knowing when/what your next project will be?
It was hard at first but I've learned to budget myself. I also expanded my field and started learning on my downtime. This has given me the ability to do different projects for clients from photoshoots to web design. I also assist with production/collaboration with different artists, which usually turns into more work for me in the future. No one is going to discover you if you’re not putting yourself out there.
What was the first photo/video you took that touched you?
I can’t recall the exact photo that touched me but I was assisting on a shoot couple years back and one of the photos I took on my downtime ended up being one of the client's favorite. I didn't get credited for it when it was published but I feel like that's part of growing in this business, you're going to have to work hard and sometimes you're not going to get recognized for it, but that shouldn't ever stop you.
If you could specialize in just one type of videography (editorial, music videos, fashion, travel, street…) what would it be?
I would find the a balance between traveling and music. I'm in love with Viceland's new series Noisey. The idea of traveling and recording how music has an impact in different cultures just sounds amazing to me. Music was a huge part of my life growing up and one of the things that helped me adapt to the American culture when my family moved here from Brazil.
When you look back at your earlier work, what comes to mind?
I often laugh at myself when I look at things I’ve done in the past! I had no guidance back then so shooting video was free for all. I would just shoot everything. Then I realized I had to re-watch everything; so I started planning out the shots. Nowadays I know that is way more effective.
How does shooting in NYC differ from shooting in Florida? Are the markets, audience and subject matter different?
There’s definitely a higher demand for creativity in NY! Once you live there you've pretty much seen everything. It really pushes you to be different and define your own style. Subject matter is very similar in both states.
What style (NYC vs FL) do you identify with most and why?
Definitely New York, because it’s where I really had the opportunity to find myself. If it wasn't for the art scene there I probably would not have picked up a camera again.
What would you say is your biggest inspiration for continuing to do what you love?
My Parents! After the restaurant they owned closed down they refused to go work someone else. My mom started an online business and my dad started selling Italian products to different restaurants. They always told me they'd rather work 80hrs for themselves then 40 for someone else. I still think my mom works harder than me and I’m doing 14hr days.
Now that you’ve found your passion, do you think you could ever go back to doing something else?
No, this is what I’ve always wanted to do! I always told myself when I was younger that if I won the lotto I would be a movie director, so here is where I start that journey.